Web Design

View Web Design Project for SABEResPODER

SABEResPODER is a leading, venture-backed startup providing a targeted multimedia platform reaching Hispanic immigrants at key transition points in their lives when actively seeking resources to further establish themselves in the U.S.

Problem

A big part of SeP's target market is either technologically lagged or afraid of using digital devices. The main challenge was developing a platform that was extremely robust in functionality, while maintaining an inviting, accessible, easy to navigate, and lightweight interface.

Solution

The design process behind SeP's portal was a very comprehensive project that was in constant evolution for more than a year. The Build-Test-Iterate methodology gave us the flexibility to continue the learning process on-the-go. End-User functionality testing provided us with valuable feedback to prioritize and pivot accordingly, if needed.

Execution

  • Mobile-Only, standards-compliant, super lightweight code.
  • Continuous iteration and flow testing.
  • Design Thinking methodology.
  • UX Testing, A/B Testing.
  • UI Kit & Design System.
  • Onboarding Architecture Design.
  • Custom Icon Font for universal brand use.