SABEResPODER is a leading, venture-backed startup providing a targeted multimedia platform reaching Hispanic immigrants at key transition points in their lives when actively seeking resources to further establish themselves in the U.S.
A big part of SeP's target market is either technologically lagged or afraid of using digital devices. The main challenge was developing a platform that was extremely robust in functionality, while maintaining an inviting, accessible, easy to navigate, and lightweight interface.
The design process behind SeP's portal was a very comprehensive project that was in constant evolution for more than a year. The Build-Test-Iterate methodology gave us the flexibility to continue the learning process on-the-go. End-User functionality testing provided us with valuable feedback to prioritize and pivot accordingly, if needed.
- Mobile-Only, standards-compliant, super lightweight code.
- Continuous iteration and flow testing.
- Design Thinking methodology.
- UX Testing, A/B Testing.
- UI Kit & Design System.
- Onboarding Architecture Design.
- Custom Icon Font for universal brand use.